For instance if I type #don’tdothis, the hashtag is going to be #don! Or if I type #instagram marketing, it’ll be #instagram. Note that typing a space or punctuation mark will end the hashtag right there. You can also add working hashtags to comments, but only on your own posts. If you see one you’d like to add, simply tap and it’ll be added to your post. When you write an Instagram caption, type a hash mark # followed by your keyword or words.Īs you type, Instagram will fill in some popular suggested hashtags, showing the number of posts already using them. These 3 features are why you should use relevant hashtags – you want your content in front of people who will care about it, give it a like, and maybe even follow your account. Hashtags also help Instagram understand what your content is about, so they can recommend it to users who’d be interested in it. Hashtags serve an additional purpose on Instagram – users can actually “follow” hashtags to see some of that content show up in their feed. So it’s an easy way for people to find the kind of content they’re interested in. On Instagram as well as Twitter (where hashtags started), Facebook, LinkedIn and other social networks, hashtags become a link to a collection of other content marked with the same hashtag. You know that pound (#) sign on your keyboard? Just add it before a word and voila, you have a hashtag!Ī hashtag is a word or a group of words preceded by a pound (#) sign, which is used to categorize and find conversations around a particular topic or trend.
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